Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue. Google’s documentation says advertisers can only add 5,000 ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

Google is bringing more ads to AI Overviews and testing them in AI Mode. Google is bringing more ads to AI Overviews and testing them in AI Mode. is a news writer who covers the streaming wars, ...