A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. Before I launched my company, I cut my teeth as a developer inside large ...

Ariel Procaccia is the Alfred and Rebecca Lin Professor of Computer Science at the Harvard John A. Paulson School of ...

Running a company doesn’t leave much room for hobbies. But if you know me, you know I make time for one obsession: rituals. My fascination with rituals started from a conversation with my friend Bing ...

Most leaders believe AI is about speed, but speed without clarity doesn’t create strategy. It multiplies confusion. The truth is, AI doesn’t replace leadership judgment. Instead, it amplifies it. For ...

Forbes contributors publish independent expert analyses and insights. Michael L. Millenson writes about healthcare as a skeptical optimist. Shared decision-making between doctors and patients may be ...

Despite the recent announcement from the Department of Defense (DoD), I posit that Artificial Intelligence (AI) cannot replace the critical human factor in leadership decision-making. The Hill ...