Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Salesforce, though primarily known for its CRM capabilities, is a massive cloud-based software ecosystem that serves a variety of business functions. Whether you’re looking to build and nurture ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

Though Salesforce does not directly support the importing of VCF files, also known as vCard files, you may be able to use an alternate method to upload your vCard contacts to your Salesforce contacts ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...