This year’s top Christmas commercials emphasize realism and relatable themes, moving away from fantasy to reflect real-life experiences and emotions. Major brands like Amazon, LEGO, Apple, and John ...

The best Christmas adverts of all time bottle the holiday spirit, bringing a wave of timeless festive nostalgia. While ...

The backlash highlights a growing cultural divide, those fascinated by AI's creative potential and those who view its rapid ...

McDonald's has ignited a new round of public debate over artificial intelligence in advertising after releasing an ...

Sophie Clarke chats to Una Burns about the real stories inspiring Charlie’s Christmas adverts and the poignant tribute to ...

Facing backlash, creators of the advert said 'AI didn't make' McDonald's Christmas Ad. We Did', after they reportedly spent ...

Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...

The Notebook, where the City’s movers and shakers have their say. Today it’s Ogilvy’s Amelia Torode For those involved in UK ...

It’s not officially Christmas until this iconic commercial gets rolled out by Corona. How do you feel about Christmas commercials? Personally, I'm a fan, and feel as though they help nurture that ...

“Wieden+Kennedy Sydney and McDonalds have transported us back into the iconic Grinch film with this spot, which is why it is ...

Christmas ad mania is in full force, with every brand and their mother dropping their plays for the hearts and minds of holiday shoppers. Here, we take a look back at ad execs’ historic favs. Both of ...

Each year in the UK, the seasonal shift from Halloween to Christmas seems to happen almost overnight, as supermarkets move from witches and goblins to tinsel and trees – meaning Christmas is ...