Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. May 05, 2024, 07:00am EDT Sunk cost, opportunity cost, and ...

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Much of the foundational work in behavioral economics was sparked by the cognitive psychologist Daniel Kahneman and Amos Tyversky, who brilliantly explored how humans make decisions based on framing ...

A new theory of economic decision-making offers an explanation as to why humans, in general, make decisions that are simply adequate, not optimal. A new theory of economic decision-making from Mina ...

Any project, supported or not by a committee, that has not deposited records to the Records Office. Behavioral economics combines information about human behavior and outcomes with more standard ...

In this edition of the RGE Report, we’ll discover how insights from behavioral economics can re-shape our workplaces. We examine research from HBS Professors John Beshears and Katherine B. Coffman and ...

“How to make decisions quickly” was a question audience members asked so often in the Q&A section of my trainings and keynotes that I developed a resource to help them do so. I’m now making it ...

Snapchat gave users nine years to accumulate memories, and will now charge them to keep those memories. Behavioral economics reveals why this feels like psychological coercion.