A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was ...

Life is full of A/B tests. People perform A/B tests every single day, often without knowing. From parenting to gardening — and everything in between — we test options to see what works best: Does my ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...