Few people openly admit to holding racist beliefs but many psychologists claim most of us are nonetheless unintentionally racist. We hold, what are called "implicit biases". So what is implicit bias, ...

The view of a stereotype as a fixed set of attributes associated with a social group comes from the seminal experimental psychology research by Katz and Braly (1933). One hundred students of Princeton ...

The healthcare industry is built upon the principle of providing equal and quality care to all patients, regardless of their race, gender, socioeconomic status or any other characteristics. As ...

Implicit bias among health care providers factors into judgments and influences clinical decision making. The health of Americans has improved significantly over the past 50 years, as evidenced by an ...

Organizations across the United States are beginning to understand the role implicit bias plays in everything from routine office interactions to large-scale decision making. Consequently, implicit ...

When’s the last time a stereotype popped into your mind? If you are like most people, the authors included, it happens all the time. That doesn’t make you a racist, sexist or whatever-ist. It means ...

Your implicit memory helps you remember how to do things without consciously thinking about it. It includes skills and habits, like how to ride a bike and how to get around your house. It also ...

When people live together, they develop implicit judgments to explain undesirable behavior of their partners. These become ...

Implicit marketing relies on the idea that consumers do not need advertising messages that coerce or persuade them into buying products and services. Relying on the packaging of the products, as well ...

Small businesses typically use explicit advertising, which involves short and direct sales messages to a target audience. Implicit advertising, on the other hand, works best when businesses want to ...