Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. The post AI is changing the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Is the golden age of the marketing agency waning? According to the World Federation of ...

Opinions expressed by Entrepreneur contributors are their own. Shrinking budgets and rising expectations mean clients demand tangible business outcomes, not just activity or progress. AI is changing ...

I’ve never had a good experience with a marketing agency. And I’m not alone. Chances are you’ve worked with several bad ones ...

An increasing number of agencies are waking up to a growing threat: AI companies are quietly scraping creative work on the web without permission. What started as a concern for authors and artists is ...

Marketing agencies serving SMBs are adopting SaaS-based models to reduce churn, increase recurring revenue, and deliver ...

Each year, we produce our annual UK Agencies Benchmarking Report. This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what ...

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

Mrs. O’Leary’s cow gets a bad rap. It wasn’t an errant hoof kicking over a lantern that caused the devastation of the Great Chicago Fire in 1871. It was poor construction, crowded conditions, drought, ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...