A decade after Samsung’s Family Hub Refrigerator symbolized the smart home revolution, “smartness” alone no longer sells.

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's fast-paced tech world, launching a successful product requires a tight interplay ...

What Is Product-Market Fit (PMF)? Most people know what Marc Andreessen said about product-market fit (PMF) – it “means being in a good market with a product that can satisfy that market”. As he noted ...

Launching a startup usually means obsessing about whether product-market fit (PMF) has been achieved in its early days. More broadly, PMF is a term we use to describe a product or service that has ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Large parts of the commodities complex came under pressure yesterday as part of a broader risk-off move across global markets ...