Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Apple Maps is set to introduce paid advertising, raising questions about how sponsored results might influence visibility, ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations. Top of Search ads place brands in the first ten results and ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...