Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.
LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. The company claims all three new capabilities delivered significant gains for advertisers. Why we care.
CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...
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