Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

One of the most underutilized tools today for developing hearing healthcare strategy is the consumer-patient journey. Mapping the journey, with its hidden barriers and accelerants to care, helps ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

The best technology doesn’t always win. History is full of technically superior products that failed because they lacked the right market strategy. Take VHS—if you’re old enough to have used the ...

Download PDF More Formats on IMF eLibrary Order a Print Copy Create Citation Capacity Development (CD), comprising technical assistance and training, fosters economic development by improving human ...