Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Transparency earns trust. When franchisors share clear, actionable data and coach teams to use it, operators make faster, ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

The companies that achieve lasting impact are those that treat forecasting as a strategic conversation between data, process ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, ...

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

The Housing Economic Summit will highlight real time data and consumer connection driving growth in the 2026 housing market.

When you use data to make a decision rather than relying on intuition or personal experience, you’re making a data-driven decision. In clinical practice, we rely on evidence to choose a treatment plan ...

Prime Minister Keir Starmer's recent plan to revitalize the NHS highlights critical needs: bringing care closer to communities, bridging the digital divide between hospitals, and reducing waiting ...

WASHINGTON — The Army is undergoing a significant transformation, shifting its focus to a data-centric approach to ensure warfighting superiority in future conflicts, said Lt. Gen. Jeth Rey, deputy ...

Transportation Secretary Sean Duffy explains "data-driven" decision to cut flight capacity at 40 airports by 10% to reduce ...