Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Transparency earns trust. When franchisors share clear, actionable data and coach teams to use it, operators make faster, ...

Companies use customer data in their decision-making, but they must know how to wield it properly. Here is the best way to utilize data sources.

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

True data fluency starts with curiosity and a healthy habit of challenging assumptions. Data-literate leaders don’t stop at ...

Cathy Rowe, Senior Vice President and Segment Leader, U.S. Professional Market, Wolters Kluwer Tax & Accounting North America, discusses how data-driven insights combined with analysis and guidance ...

When you use data to make a decision rather than relying on intuition or personal experience, you’re making a data-driven decision. In clinical practice, we rely on evidence to choose a treatment plan ...

Data-driven AI delivering meaningful RCM impact helps health systems reduce denials and streamline payer-provider workflows in real time.

Prime Minister Keir Starmer's recent plan to revitalize the NHS highlights critical needs: bringing care closer to communities, bridging the digital divide between hospitals, and reducing waiting ...

Transportation Secretary Sean Duffy explains "data-driven" decision to cut flight capacity at 40 airports by 10% to reduce ...