The recently published 2025 Website Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech ...

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and ...

Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. A lot has happened in Web analytics this week. Less than a ...

IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed. IBM will add Coremetrics into its portfolio of business ...

If anything, small and mid-size e-commerce businesses have too much data these days. Thanks to Web analytics software — which allows you to track visitor behavior patterns in the most granular of ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...