Over the last few years, the term "uncertain times" has been used to describe a range of societal triggers. As a result, brands are facing more competition than ever for a share of consumers' wallets.

Value refers to the fair measurement of the worth of an asset, good or service. Value is commonly expressed in monetary terms as a number or quantity set by the consensus of market participants.

Caroline Banton has 6+ years of experience as a writer of business and finance articles. She also writes biographies for Story Terrace. Investopedia / Michela Buttignol Economic value is the value ...