This one simple shift is changing how companies turn data into decisions—and why most leaders are still missing it.

Data analytics has become one of the most powerful advantages a startup can build. Founders who focus on the right signals and act quickly on insights are creating leaner, faster-growing companies ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Key Performance Indicators (KPIs) are at the heart of every successful public health program. They serve as benchmarks that help projects measure progress, assess impact, and drive strategic ...

It’s nice to think that “aha” moments come out of nowhere — that the next big thing is the result of unbridled genius (or plain dumb luck). But in reality, effective, sustainable product development ...

Coach Todd Golden and his staff, including analytics coach Jonathan Safir, use data to inform decisions on player evaluation, game strategy, and in-game management. The Gators' embrace of analytics ...

When the Coalition of Communities of Color (CCC) began a multi-year collaboration with the Oregon Health Authority (OHA), they worked together to modernize a critical public health information source: ...