When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Your businesses could be leveraging predictive analytics and machine learning to help provide a more personalized user experience. By gathering data on how users interact with your site—such as which ...

Alteryx, Inc., a leading player in data blending and advanced analytics, and Qlik (NASDAQ: QLIK), a leader in user-driven Business Intelligence (BI), recently announced a partnership to put more ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

With today’s launch of the new ‘Alteryx One’ platform, Alteryx – which has undergone a significant leadership change since late 2024 – looks to expand beyond its data analytics roots and provide a ...