Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

A group of developers is fighting back against Unity's plan to charge for game installs by cutting off the ad and monetisation revenue they would have been sending to the engine provider. So far 16 ...

More companies and developers have joined a protest against Unity by switching off ads and monetisation. Last week, 16 studios cut off all Unity-based monetisation in protest of the company's proposed ...

Unity thought it would set a record for how quickly it could erode any remaining trust developers had for the company, when it announced a new Unity Runtime Fee that would charge developers and those ...

Wall Street analysts expressed optimism about the video game software developer Unity Software Inc. (U), citing confidence in the company’s advertising products. Morgan Stanley noted an encouraging ...

Shares of Unity Software (NYSE:U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns. The firm has an Overweight rating and ...