Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons ...

A number of fashion services offer interesting and often-affordable home try-on-programs for clothes and online personal stylists, making them great alternatives to a company like Stitch Fix. While ...

Walmart is launching a virtual fitting room feature that allows online shoppers to try on clothing in the mobile app. Alan Diaz AP Walmart shoppers will soon be able to try before they buy — without ...

When you’re buying clothing, one of the most important considerations is how it will look on you. But it’s often hard to judge since it’s rare that the model wearing the garment represents you – ...

Google will now use AI to help you “try on” shoes while sitting at home. Now, when you browse through shoes on Google Shopping, you can hit the “try it on” button on the new heels, sneakers, or ...

Google announced some new Search Generative Experience (SGE) features for shopping, including gift ideas, generating images for apparel purposes, and more virtual try-on features. Google wrote, "Today ...

The company that gave us the Dog Ears and Rainbow Vomit filters is selling augmented-reality technology to businesses, enabling users to virtually try on clothes, makeup and jewelry. Snapchat made its ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Walmart WMT wants to give customers an extra bit of confidence ...