The Makeup Rules Quietly Fading Away This Spring Something interesting is happening in the beauty world. Long-standing ...

CLEVELAND, Ohio – Happy Halloween! Here’s a very not scary makeup look for you. We are in the full swing of autumn, which means darker tones are definitely more socially acceptable. I’m not one for ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Seeking out tutorials ...

How many times have you sat down to watch your favorite beauty personalities on YouTube only to think to yourself, “When would I ever be able to wear this look?” Artistic takes on makeup trends can be ...

Makeup trends change as quickly as the platforms that popularize them. Techniques that once dominated tutorials and red carpets can begin to feel heavy or outdated when beauty priorities shift.

With social media, it’s now easier than ever to access a broad range of makeup tutorials — complete with information on exactly which products are being used. To take the experience to the next level, ...

In my extensive experience as an avid Halloween enthusiast (I consider myself an expert on all things Halloween makeup—clown makeup, fairy makeup, bat makeup, etc.), I’ve never really been that into ...