You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and ...

Here’s the payoff: 58% of successful martech projects reached ROI within six months. Only 33% of failures did, while 28% percent never saw any ROI at all. That’s not just bad luck. It’s the cost of ...

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If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

In today's rapidly evolving digital landscape, marketing teams face the daunting challenge of capturing the attention of an increasingly connected global audience. As the competition for consumer ...

Early in my career, the technology contracts I signed were fairly straightforward. I knew what I was paying for, how many seats I had and what was included. Even as data volumes grew and systems ...

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing ...

"B2B marketers will trim their tech stacks," writes Bonnie Crater in her recent MarketingProfs article Top 3 B2B Marketing Predictions for 2022. I couldn't agree more. She writes, "B2B marketers will ...