At USTOA's Annual Conference and Marketplace in Scottsdale, Arizona this past week, we caught up with Alex Herrmann, director Americas of Switzerland Tourism. Hermann brought us up to date about new ...

In partnership with the Swiss Travel System AG and Switzerland Tourism, Railbookers is debuting Switzerland Week – the first such event of its kind – on July 28. The weeklong event will offer ...

A HIGH-LEVEL delegation from Switzerland Tourism led by CEO Martin Nydegger was in Manila for a series of events aimed at strengthening ties with the Philippine travel industry and promoting the ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with ...

The Switzerland Tourism office provides travelers with all of the information they need to plan a vacation or holiday in Switzerland. While Swiss neutrality, as well as its elevated altitude, may keep ...

Swiss International Air Lines (SWISS) and Switzerland Tourism, the Swiss national tourism promotion organization, are expanding their existing collaboration into the sustainability field. From 2023 ...

"We're well on track and expect around 1.2 to 1.3 million overnight stays from Chinese guests to Switzerland this year by the ...

Despite the continuing importance in Switzerland of English in business, international organizations and multinational companies, as well as travel and tourism, the Swiss continue to lag well behind f ...

In an effort to draw visitors to less-known regions throughout the summer, Switzerland Tourism has launched the brand new accommodation concept, Million Stars Hotel. Consisting of around 50 hotel ...