According to research by McKinsey, social commerce revenue in the United States reached $37 billion in 2021—a figure that is expected to increase to almost $80 billion by 2025. With so much money on ...

DUBLIN--(BUSINESS WIRE)--The "Global Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product ...

When discussing social commerce sales, the United States is often cited as the laggard behind Asia. However, while social commerce sales in the US are presently just one-tenth of China’s market, they ...

As the rise of smartphones has reshaped the ways in which consumers browse, shop, and interact with brands, it has paved the way for a new branch of e-commerce: social commerce. Despite the ...

In social commerce, attention is currency, and deals are the magnet that attracts and keeps customers. With shoppers ready to bounce after a couple of bad customer experiences (CX), the brands winning ...

Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction and user contributions to assist online buying and selling of products and ...

Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. The beauty industry is enjoying consistent growth, with a global ...

In this exclusive interview, Kris Boger, general manager, TikTok UK, Global Business Solutions, explains why social commerce is a big opportunity for brands, how advertisers are already exploring this ...

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret to livestream success.] One particular area where social platforms seem to be ...

YouTube is shutting down its live social commerce app, Simsim, less than two years after acquiring the Indian startup. However, the video platform insisted that it is committed to building “a seamless ...

Complicated supply chains mean that consumers in Tier 1 and Tier 2 Indonesian cities often end up paying more for goods than their peers in large cities, like Jakarta. KitaBeli is on a mission to ...