With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can ...

“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

Inspired by the beautiful typography-centric logos of Japanese cameras in the 70’s and 80’s, design firm Antrepo re-imagined the logos of tech companies by stripping them down to their essence. What ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...

Many band logos are hugely famous – everyone recognises The Rolling Stones' tongue and Nirvana's smiley face. They're on T-shirts, merch, and if you see them on a news story, you'll know which band ...

The Clippers unveiled the logo for their new G-League affiliate, and it looks so much better than their own logo, which debuted to a lot criticism back in 2015. Here's the G-League team's logo ...

Before Vice President Kamala Harris announced on social media that Minnesota Governor Tim Walz would be her running mate, her campaign had already updated its website with a new Harris-Walz logo. It’s ...