For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener decodes the message. Advertisers who employ ...

“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s ...

Legal services are built on knowledge, but firms today work with overwhelming volumes of contracts, precedents, case law and internal records. Being able to accurately and quickly search for ...

Have you ever searched for something online, only to feel frustrated when the results didn’t quite match what you had in mind? Maybe you were looking for an image similar to one you had, or trying to ...

Ask.com today introduced a new version of its search engine that is both a return to the company's semantic roots and a move to become more of a one-stop shop for not just search results, but the ...