Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required? The researchers found that ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

More industries are using "search engine optimization" – "SEO" – in their recruiting efforts, which includes identifying specific keywords within resumes to find just the right hire, talent ...

Optimizing for SEO is crucial when creating engaging online content. SEO boosts visibility, builds trust, improves user experience, and drives long-term digital growth.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.