Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners.

Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The Innovator’s Dilemma, Christensen described how new technologies ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine marketing (SEM) is still a key element for increasing visibility and ...

Search Engine Marketing (SEM) is the practice of running paid ads in search engines to attract more online traffic and customers. This article highlights four innovative and cost-effective techniques ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." Google has pushed a minor update to its search quality raters guidelines PDF ...