Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

AI search powered by LLMs is changing how consumers look for products and services. Artificial intelligence is (AI) is beginning to change the ways consumers find and trust information. A striking ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...

Google's advertising revenue reached $74.18 billion in the third quarter, up 12.6% from $65.85 billion a year ago. Google ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

A new report suggests that Apple is planning to add search ads whenever this function is used on the Apple Maps app starting ...