Sephora has rolled out new features for its branded Virtual Artist application, including a false eyelash virtual try-on function that includes more than 90 styles, as well as virtual tutorials using ...

As more companies use virtual technology for cosmetics testing, Perfect Corp. created YouCam Tutorial, which helps brands create step-by-step beauty tutorials to educate consumers on makeup ...

Retailers are continuing to adjust their operations as COVID-19 warps the retail landscape, with At Home closing the majority of its stores except for delivery and curbside pickup, and Ulta Beauty ...

L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the “Impossibly NYX Professional Makeup” Gear VR experience. In-store shoppers can use ...