The race to develop a virtual scientist—an AI creation that conducts every stage of research, from idea to publication—has ...

A study reveals random exploration outperforms focused analysis—shedding scientific light on non-ordinary ways of knowing.

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

Randomized experiments have long been a cornerstone of scientific research. And many tech companies run randomized tests to learn from the huge amounts of data their customers generate. In 2019, ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...