Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Quantitative research often feels like the most structured side of inquiry. It deals with numbers, measurement, and objectivity, offering a clear framework for testing ideas and identifying ...

Ethnographic research is gaining popularity as a means to better understand the motivations, behaviors, and attitudes of households toward the challenges they face. While in some ways similar to ...

Luca Capogna came to Smith in 2021, after serving as professor and head of the mathematical sciences department at Worcester Polytechnic Institute. Capogna was happy at WPI, but he still felt ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Courses in many departments, including economics, sociology, environmental studies and astronomy, regularly require students to analyze and draw conclusions from quantitative data. The Spinelli Center ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

London is fast becoming one of the world’s leading hubs for quantitative finance, as a wave of data-driven trading firms post record revenues and attract top talent from U.K. universities, the ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...

The Fed cut interest rates by 25 basis points to a range of 3.75%–4.00% and announced it will end quantitative tightening. A ...