Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Quantitative research often feels like the most structured side of inquiry. It deals with numbers, measurement, and ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Supermicro (NASDAQ:SMCI) collaborated with Intel (NASDAQ:INTC) and Micron Technology (NASDAQ:MU) to build a new system that ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

London is fast becoming one of the world’s leading hubs for quantitative finance, as a wave of data-driven trading firms post ...

Rebecca Rockey, deputy chief economist and global head of forecasting at Cushman, is the new head of Quantitative Insights.

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...