Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – ...

Twilio today announced the launch of a new API that allows developers to orchestrate the push notifications, text messages and chats they want to send to their users. While Twilio previously offered ...

Our smartphone apps are constantly clamoring for our attention—whether it’s a high score that needs beating or a group chat that needs responding to, there’s often a constant stream of pings and ...

The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal ...

Over the last several weeks, Apple has been using its iOS apps to send a wave of push notifications to users. Just today, Apple is sending a push notification to Apple Music users informing them that ...

As noted by Michelle Grant (via TechCrunch), the Uber app is now sending users unrelated advertisements via push notifications. In one of the examples shown by Grant, Uber sent a notification to ...