You might say it’s just a pigment of your imagination ...

Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

As temperatures rise, we're compelled to shed the bulkier all-black layers that carried us through winter to make space for a few brighter shades. It's only natural to be curious about effortless ways ...