Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

There’s a remarkably simple and consistent formula hidden within the success of many of the most profitable brands in the world. To recognize the formula, first consider which brands come to mind when ...

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

Strategies for identifying customer needs are an integral element of a company's marketing program. Understanding customer needs helps refine product development projects, marketing communication ...

Every industry pro has a different strategy, so this week, we asked six designers how they go about marking up product.

Before any new product or service is rolled out on the market, entrepreneurs put a considerable amount of thought into the process. From considerations regarding the effective use of resources to ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

To continue reading this question and the solution, sign up ... it's free! how can you leverage your strengths to exploit your competitors' weaknesses? how can you make your weaknesses into strengths?

‘This is how we sell products, how we market products, how we build products, how we finance products—the whole end-to-end value chain is moving toward Project Apex,’ says Dell Technologies’ Sam ...