Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Breanna Mona is a freelance writer and editor focused on creating inclusive, empathetic content. She works across platforms like Healthline, Greatist, Medical News Today, Psych Central and more, ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. Behavioral economics has had a growing influence on public policy over the past ...

An undergraduate major in psychology A minimum GPA of 3.0 Other criteria taken into consideration include letters of reference, research activity, work experience, social and professional skills and ...

Good habits are at the core of healthy lifestyles. Finding the motivation to act and then moving from unhealthy practices to more positive routines focused on diet and exercise is a common pathway.

Suggested Citation: "4 The Behavioral Economics Toolkit: Policy Levers and Intervention Strategies." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy ...