Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...