Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

I tried Perplexity out of curiosity and then kept using it because it quietly outperformed my usual search routine ...

Automattic's counterclaim against WP Engine invokes SEO, says that search engines factor how often keywords are used.