Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Editor’s note: this is the second in a two-part series. Read Part One here. Last week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind ...

I was recently asked for a ‘state of the nation’ comment on the main issues around modern multi-channel commerce. My reply… “It is complex”. Now this may be a little too simplistic, but it sums up the ...