There has been quite a bit of chatter during the last year or so about mobile marketing to Hispanics. Most of this talk has revolved around the use of SMS-based campaigns targeting Hispanics. As the ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

One more piece of the overall standardization puzzle has been found. It’s the mobile industry’s commitment to marketers and advertisers to create a transparent and consistent business environment for ...

The proliferation of internet-enabled mobile devices like smartphones and tablets has brought about a paradigm shift within marketing and advertising. With good reason, brands are increasingly looking ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

After ten years of over-hype, Eric Schmidt says, the mobile web is about to take off--and so is mobile web advertising. "It's the recreation of the Internet, it's the recreation of the PC (personal ...

After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold ...

The Interactive Advertising Bureau and Mobile Marketing Association (MMA) on Thursday issued final measurement guidelines for mobile application and mobile Web advertising in conjunction with the ...

Verizon Wireless, among the nation's most widely advertised brands, is poised to become the advertising medium itself. Beginning early next year, Verizon Wireless will allow placement of banner ...

Carriers and ISPs will soon face a do-or-die moment for their mobile Internet revenue streams, as increased competition and open networks take away their ability to tightly control what users download ...

Carriers and Internet service providers will soon face a do-or-die moment for their mobile Internet revenue streams, as increased competition and open networks take away their ability to tightly ...