Mobile location-based ad market to be worth $1.8bn in 2015, says analyst house The marriage of mobile handsets with location apps and services offers new opportunities to bricks-and-mortar retailers ...

Recently, location-based analytics provider Sense Networks announced survey results suggesting that in a RTB environment, geographically targeted ads lead to higher ROI for advertisers. Apparently, ...

Allied Market Research published a report titled, LBS Market - Global Opportunity Analysis and Industry Forecast, 2024-2034, ...

Location is both the great promise and the potential fear factor of mobile marketing. While it offers the possibility of one-to-one marketing, privacy advocates have recently decried both Apple and ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Emerging location technologies are transforming the ways retailers connect with consumers. Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely ...

JiWire has acquired NearbyNow to further accelerate its location-based media platform across mobile. The companies plan to create a new set of location-based advertising opportunities for major brands ...

Advertisers are trying to stay increasingly relevant; the rise of mobile has helped them stay alert to trends and consumer habits. Location-based marketing is the latest aspect of mobile to hit the ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

The large number of mobile devices, the volume of apps on each phone, and the basic mobility of the devices all mean there is a lot of information being creating in the mobile world. Managing that ...