Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

Meta’s staggering $32 billion quarterly ad revenue isn’t just about size; it’s about strategy, systems and execution as well. While most entrepreneurs look at giants like Meta and assume their ...

Meta Platforms is working to enable brands to fully automate the creation and targeting of advertisements using AI by the end of 2026, The Wall Street Journal reported, citing sources. Currently, Meta ...

Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 ...

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality ...