The backlash highlights a growing cultural divide, those fascinated by AI's creative potential and those who view its rapid ...

Every year, like clockwork, the internet erupts. Social media feeds flood with grainy photos of sauce-slathered sandwiches.

McDonald’s is bringing back Uncle O’Grimacey for the first time in decades to herald the return of the seasonal Shamrock Shake, per details shared with Marketing Dive. In social media videos, purple ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

A disgruntled McDonald’s customer accused the chain of misleading its customers. Mr. Jon Lee (@mrjonlee420) posted a viral TikTok of him arguing with a worker of the chain over orange juice. His brief ...

McDonald’s is better at using emotional intelligence in marketing — and especially, nostalgia-based marketing — than any other American company I can think of. And that means that even if you’re not a ...

If you’ve been to McDonald’s lately, you may have noticed some more affordable options. According to Fast Company, its meal deals are bringing in customers, but spending is still down. McDonald’s has ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

The fast food giant’s latest effort at nostalgia-based marketing is apparently flying out of its restaurants, to the point ...

McDonald's Corp. long has been lauded for promoting diversity among its ranks, having established entire networks to help advance the careers of its Asian, African American, and Hispanic employees.