Vector maximization problems arise when more than one objective function is to be maximized over a given feasibility region. While the concept of efficiency has played a useful role in the analysis of ...

An Excel workbook called ProfitMax.xls provides a simple example of how to use Solver and the Comparative Statics Wizard. The Comparative Statics Wizard is an Excel add-in that walks the user through ...

Profit maximization seeks to find new methods to increase net revenue for a business, often without relying on increased demand or changing sales prices – although these are also viable strategies. As ...

Geometric programming (GP) is a new technique that appears to have significant potential in marketing. Researchers have avoided optimization models in marketing, partially because empirical estimates ...