Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. A marketing funnel is a useful tool for marketers to ...

Co-Founder and CMO of Content Monsta, a digital marketing agency focused on multi-media content production and marketing strategy. The once-reliable sales and marketing funnel has evolved beyond its ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. There is a profound change happening in B2B marketing, our route to our buyers' ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

If you’ve worked in SEO long enough, you’ve undoubtedly heard this request. If you’re an in-house marketer searching for an SEO vendor, please don’t make this request. This may seem counterintuitive ...

“Content is king” used to be a popular phrase. But as it began to die out from marketing seminars and blogs, content—ironically—became more important than ever. This especially applies to sales. Most ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. This was ...

How top-funnel inefficiencies leave a lot of money on the table. B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, ...