If you haven’t yet seen it, Medium.com is a super hep blog from the creator of Blogger and Twitter. It features thoughtful and well-written articles on a wide-range of topics including how to improve ...

Like all hot new trends in advertising, sometimes it takes a while to catch up and understand what programmatic actually is. To help those hopelessly behind, Adweek has pulled together a "Programmatic ...

Customer service and brand reputation present challenges for any business, particularly in the era of the hyper-connected, socially savvy consumer. But e-commerce businesses, like Amazon and eBay, ...

Any marketer waiting for the world to get back to normal hasn’t been noticing the new reality. Every day, a new headline, book, TED talk or coffee shop conversation proves anew that customers, ...

According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so powerful and why it's such an important part of ...