Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings. It was an intense race: most major vendors wanted to be the first all-in-one, customer data ...

Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management (CRM) platform. The new functionality is intended to allow organizations to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The line between old-school CRM and new-school marketing automation ...

So you decided to invest in marketing automation. What happens next? Marketing automation systems offer a veritable multitude of capabilities, including email marketing, social media tracking, ...

Building on the concepts delivered in last week’s post Marketing Automation Isn’t as Easy as It Sounds, I will continue the discussion of the pre-requisites to success in marketing automation. Last ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few ...

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Editor’s note: Vik Singh is co-founder and CEO of Infer. Prior to founding Infer, he was an entrepreneur in residence at Sutter Hill Ventures. He has filed 13 patents in the areas of search, social ...