If you’re ending each day with a sense of frustration because you didn’t complete all the things you had intended despite increasing staff, it might be time to consider marketing automation. Although ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

You better read this first before wasting your money. Marketing automation software is a big business. Lead by great companies like Marketo, Pardot, Eloqua and HubSpot, the marketing automation ...

For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier.

Research firm Global Industry Analysts (GIA) valued the worldwide marketing automation market at $3.9 billion in 2020 and expects it to reach $6.3 billion by 2026, with a compound annual growth rate ...

TORONTO--(BUSINESS WIRE)--SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Marketing Automation - Enterprise Software Data Quadrant Awards, ...