Macmillan: there to catch you when you fall. Ads focus on the moment people are diagnosed and the idea that no-one should have to face cancer alone, using a metaphor of catching someone when they fall ...

With many taking to Twitter to accuse Macmillan of ‘hijacking’ the challenge, the charity has retorted that its supporters were actually doing the Ice Bucket Challenge in July, before ALS supporters ...

Macmillan Cancer Support has consolidated its advertising into integrated agency Joshua-G2. The WPP-owned agency has been named as the cancer charity’s lead marketing communications agency following a ...

The advert, which launched today (17 November) and will run until 17 December, shows several people who have been affected by cancer in their homes at Christmas each reciting a line of the child’s ...

Macmillan has sponsored a new book blog, The Daily Reader, the goal of which is “to help you discover great Macmillan has sponsored a new book blog, The Daily Reader, the goal of which is “to help you ...

Two charity banner ads have topped the top 10 league of ad campaigns. Two charity banner ads have topped the top 10 league of ad campaigns Banner adverts from Macmillan Cancer Relief and the Royal ...

Macmillan CEO John Sargent took out a full page ad in Publishers Lunch to explain his side of what's happening in the battle with Amazon. Unless Amazon is willing to raise the price of new hardcovers ...